Cult products!

Every month you’ll find a selection of our favorite products:
the craziest, the best, the most innovative. We’ve traveled all over the world to find them for you!

New product

AUGUST 2018

SAFE BLOCK AIRY SUN WATER SPF50+ PA+++

by MISSHA

A toner-like sun water with high UV protection that can be adapted to 7 skin layering methods.

‒It can be applied with cotton pad like applying a toner.

‒If using 7-toner-layering method,  use this sun water at the last step of layering (layering 6 times with toner + layering 1 time with sun water)

‒Or to be applied at the step of sun care after daily basic care

This watery sunblock creating “Zero gram”, weightless yet effective UV protecting barrier on the skin.

Airy Prime-Barrier: its liquid texture is rapidly absorbed  into the skin and creates an even and thin barrier on skin surface without any sticky feeling.

It instantly recharges moisture to boost skin before wearing makeup.

Containing Zero-Sebum Pink Powder (Calamine), it soothes irritated skin caused by UV rays and regulates oil production to prevent the skin from being too greasy.

airy water sun

Launch: April 2018
Country: Korea
Quantity: 100ml
Price: 14800KRW
Category: Sun care
Distribution: Brand store, Online

Sun care, water, layering

New product

MAY 2018

COLOR BLEND FOUNDATION

Innovative technology, the beautiful pattern can never be ruined.

by DIEM COULOUR (POLA)

According to Pola’s research, beautiful skin is not completely even-toned, but it is rather colorful (moderately uneven-toned).
Diem Couleur Color Blend Foundation was developed with a focus on pointillist painting effect and color stereoscopic effect to create “skin tone that makes bare skin look beautiful.”
Pola adopted a new technology called “Color Blend Trick Formula” for the first time in the industry. The 4 colors, which are the combination of 2 advancing colors (playful pink, warm yellow) and 2 receding colors (pure blue, prim green), create a series of dots on the skin like a pointillism piece, giving skin unique three-dimensionality and translucency to make it look beautiful.
This foundation is formulated with beauty ingredients (Coptis Japonica Rhizome Extract, Heavenly Soft Oil, Arnica Montana Extract.)
Available in 4 shades.
Diem Couleur Primer L, which enhances Color Blend Foundation’s finish, is going to be launched at the same time.
“Diem Couleur” is a new base makeup brand designed for positive and trend-conscious “self-producer” women in their late 20’s and 30’s.
“Diem Couleur” is a combined word of “ Diem (for each day) and “couleur (color) ” which means “enjoy the present moment by experiencing “colour”.
This brand aims to help women to awaken their playful femininity by experiencing varied colors and to enrich their lives.

DIEM COULOUR (POLA) COLOR BLEND FOUNDATION

Well mixing the powder and applying on facial skin to have even glow bright skin tone.

The beautiful pattern can never be ruined. In order to get back the initial new look, just by wiping off the top layer of power.

Launch: 03/2018
Country: Japan
Quantity:
Price: 7020 JPY
Category: Base Makeup
Distribution: Department stores, Brand shops, Online

Face powder
New technology
Innovation

New product

MARCH 2018

BLOCK SOAP

Lego-inspired customizable soap with a delightful and inviting playfulness

by VANHAM

‒A soap in an easy-to-assemble format allows you to mix and match different colored soaps based on your needs for a perfectly customized soap.

‒6 options available:

  • WHITE for whitening
  • PINK for lifting
  • YELLOW for moisturizing
  • BLUE for acne-fighting
  • MINT for refreshing
  • BLACK for deep cleansing
Image1

Choose 2 or 4 soaps among 6 available soaps according to your skin type or need and then assemble them and start your playful cleansing routine!

 

Launch: 12/2017
Country: Korea
Quantity: 28g (each)
Price: 5000KRW
Category: Cleansing
Distribution: Online

New product

December 2017

SK-II Facial Treatment Essence Limited Edition

by SK-II

SK-II Facial Treatment Essence Limited Edition Bottles were launched from November 1st, with 3 different messages:

Be the person you decide to be, Change is in all of us, Destiny is a matter of choice

skiii

Launch: End of the year 2017
Country: Korea, Japan, China
Quantity:
Price:
Category: Skincare
Distribution: Brand Store, Department Store, Online

New product

OCTOBER 2017

MADECASSOSIDE STICK FOUNDATION SPF30 PA++

Stick-type cica foundation

by A’PIEU (ABLE C&C)

A soft texture stick-type foundation containing Madecassoside (100ppm) and Centella Asiatica extract, it is suitable for dry, sensitive skin!

Cica care is not considered “skincare” anymore. The hottest ingredient for sensitive skin in skincare, Centella Asiatica is now more and more visible in makeup categories.

Image1

Launch: 09/2017
Country: Korea
Quantity: 10g
Price: 9000KRW
Category: Base makeup
Distribution: Brand store, Online

New product

SEPTEMBER 2017

SMART DRAWING

Designed to personalize your skintone with 18 different shades!

by INNISFREE (AMORE PACIFIC)

Designed to conveniently personalize your correction solution helps balance skin’s tone for smoother more even skin with 18 different shades

Its built-in brush applicator distributes product evenly and provides precise application.

  • Smart Drawing Color Correcting (4 colors available)
  • Smart Drawing Strobing (2 colors available)
  • Smart Drawing Foundation (6 colors available)
  • Smart Drawing Contouring (3 colors available)
  • Smart Drawing Blusher (3 colors available)
innisfree smart drawing

Launch: 07/2017
Country: KOREA
Quantity: 12ml
Price: 8000KRW
Category: Base makeup
Distribution: Brand store, Online

 

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